Business
16 Pros and Cons of Social Media That Will Affect Your Business Growth
I grew up in a world that is known for making leaps in technological advances and hailing with the benefits of social media. Today from fun and excitement to learning and making business deals, everything is done through social media platforms.
It has become imperative for everyone to be active on social media to ensure success. The last two decades are proof of the influential impact of digital networks on individuals, societies, and businesses.
The simple definition of social media is that it comprises of websites and applications that allow user participation, creating and sharing user-generated content.
To take advantage of a fast, inexpensive, and efficient way to connect with the global audience, let’s dive in and discuss the pros and cons of social media to engage and expand your growth.
A Brief History of Social Media
Do you know that “Six Degrees” was the first social media site founded by Andrew Weinreich in 1997?
Today social media channels are growing at an exponential rate. Facebook is considered the top-ranked social media network. This all does not happen overnight.
Daily we spent almost 135 minutes using Facebook, Twitter, Instagram, or WhatsApp. We can’t imagine our lives without them.
From Six Degrees to Facebook, the last two decades have introduced people to Friendster by Peter Chin, Jonathan Abrams, Dave Lee in 2002, LinkedIn to connect businesses in 2003, Facebook by Mark Zuckerberg in 2004, YouTube in 2005, 2006 boomed with Myspace, 2010 with Twitter and 2011 with Snapchat, the sensation of every teenager.
The list goes on, but Facebook remains irreplaceable with 2.38 billion monthly active users and bold changes to the platform.
What Are the Different Types of Social Media?
Being a social media pro, you must be well aware of social media networks, sharing sites and also about Pinterest and Google Plus. But there is much more to know about making the right choice of platform for social presence to seize opportunities.
To assist you in selection of appropriate platforms, this post will serve as your guide about various prominent kinds of social media and examples under each category.
1. Major social networking platforms
- Facebook – 38 billion active users
- Twitter – 126 million daily active users
- LinkedIn – Over 500 million users
2. Media sharing networks
- Instagram – More than 500 million daily active users
- YouTube – Over 1.9 billion monthly active users
- Pinterest – 250 million active users
- Snapchat – 190 daily active users
3. Social blogging networks
- Tumblr
- Medium
- WordPress
4. Discussion forums
- Quora
- Digg
5. Consumer review networks
- TripAdvisor
- Zomato
- Yelp
6. Social shopping networks
- Fancy
- Polyvore
- Etsy
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.”
— Paul Barron
8 Advantages of Social Media
Social media can connect you with more than 3 billion people across the globe. Undoubtedly it is the modern-day genie of this digitally revolutionized world to help you engage and expand.
These top 8 benefits will help you understand why social media presence is a must for success.
1. Brand Awareness
Social networking websites are the commanding tools to boost business visibility. It gives a profitable and stress-free digital marketing by networking and targeting your potential customers.
You can see significant improvement in your brand visibility and user experience by spending a few hours on social media weekly. It will monetize your brand and place you on top.
2. Economic Strategy
Are you looking for cost-effective marketing strategies?
If you are nodding your head in affirmation, then social media platforms are the best place for devising a beneficial action plan. Many platforms allow users to create a free account.
You can save your money for utilizing on paid promotions across various platforms to bag conversion rates.
3. Clients Engagement
Use social media for regular interaction with your customers. Effective communication leads to profitable results. Humanize your brand and convey its message to the masses.
Listen to their demands, know their needs and build long term relationships with your customers. Moreover, utilize social platforms to actively respond to their queries and win their confidence.
4. Improved Customer Satisfaction
Social networking sites are the voice of your business. They play a vital role in creating a better image of your brand. The way you handle your customers promptly, it helps to accomplish customer satisfaction.
Instead of giving built-in answers for their queries, take some time to give personally composed replies for leaving positive effects on them to excel in customer service.
5. Market Awareness
Be mindful of your market and keep an eye on your competitors. In case they are sloping up their content generation, alter your policy to make some buzz.
Try to be one step ahead than your competition to gauge the nerve of the buyers. Social media is potent in grabbing a substantial number of followers to counteract the contest of being the best.
6. Brand Loyalty & Credibility
Sync your social media pages with your online business for customer retention. Their satisfaction and loyalty come hand in hand. Coordinate and establish a special bond with them.
In addition to this, help desks and service channels facilitate customers for direct communication with businesses.
Regular social updates will make them feel cared for and enhance the credibility of your brand in their minds.
7. Drive More Traffic
Create compelling content to generate more traffic. If your social media posts attract the interest of the visitor, it will make him click on your website link.
The quality content makes the chances of traffic generation and the possibility of a higher conversion rate brighter.
8. Fast Communication & Reputation Management
This is the era of hashtags and going viral. Communication builds reputation and promotes sales.
If someone criticizes you or your products on social media, tell your side of the story to your audience in a professional manner. If someone praises you, make him feel a valued client by saying thanks and sending warm wishes.
“Social media allows big companies to act small again.”
— Jay Baer
8 Disadvantages of Social Media
With numerous pluses of social media, some minuses negatively impact users and businesses.
1. Cyber Bullying
With the predominance of social media and digital forums, cybercrimes are increasing day by day. Many young girls and boys are falling prey to cyberbullying every year.
Texts, pictures, and rumors can cause chaos and discomfort in society. Sharing someone’s personal information can result in embarrassment or humiliation. Mostly fake accounts are used to taint an individual or business’ image.
2. Privacy Issues
Our behavior is our reflection. Through regular check-ins, browsing history, interaction on social media, it is easy for everyone to know about all the details of our lives.
Personal and private information is not secured. With just a single click, even the strangers can get details about you.
3. Psychological Problems
Digital platforms are becoming major reasons for mental illness. Too much use of social sites is resulting in depression, anxiety and loneliness.
Especially the youth is facing a lot of problems because of the unnecessary use of social media. Losing appetite and weight, disorderly life and behavior are some of the major issues prevailing at an alarming rate.
4. Addiction
Social networking sites have glamorized alcohol and drugs. Youth, on the name of adventure, and being a follower of their social media roles, models get addicted to harmful substances.
They get addicted to checking social media for hours without being worried about their education or profession. Addiction to check newsfeed and posts is common than ever nowadays.
5. Frauds and Scams
Billions of fake accounts on Facebook, Twitter and Instagram, are deceiving people. Fraudsters make them appear true and reach many people at minimalistic cost.
Criminals are easily adaptable to new technologies and social media is no exception for them.
6. Reduces Family Closeness
Siblings prefer to spend more time on the internet than spending time together. It has made us alienated.
Sitting in the same room, my brother and I spent more time on screens than talking to each other and sharing some quality moments. Couples are cheating on each other.
7. Creates a Deceptive Self Image
We tell lies about ourselves not only to others but also to ourselves. We portray such an image, which is not ours.
We rely on imaginative thoughts rather than remaining genuine to who we are. We share the best looking pictures on social media and show that everything is picture-perfect in our life.
We all hide real identities and make a deceptive image.
8. Distractions
With the phone in our hands, we forget everything. Friends on Facebook, followers on Instagram and Twitter or subscriber on YouTube channel make us feel important and famous.
I remember that there is always a race among my friends who have more friends and followers on social media. But the truth is that we all end up by talking less and communicating more through texts.
Cell phones are the major reason for creating distractions.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman
Bottom Line
Everything, including social media, has pros and cons. The best approach towards anything is moderation. Too much time on social media can affect your mental and physical health.
However, completely ignoring social media’s role in the contemporary world can result in the loss of great opportunities. So, it is essential to create a healthy balance and use social media wisely.
Business
What You Need to Know Before Buying Used Printing Equipment
Purchasing used printing equipment can be a very decent decision if your aim is to save money.
But, cautiously purchase second-hand printing machines because there can be hidden problems that will not be evident at the time of sale and will eventually raise their ugly heads and increase your costs.
If you are considering buying used printing equipment, here is what you need to know before making a purchase so you’ll come out making a very good investment. Read on to know the tips!
Know Your Needs
It is always good to know your needs before you begin shopping for used printing equipment. First, you should know the kind of printing you do.
There are machines designed to handle different modes of printing, including digital, offset, or screen printing. Then, come to decide the production volume.
Of course, if you need it for high-volume jobs and sometimes infrequent use, your needs will be different. Set up your budget. Knowing your budget in your pocket helps narrow down choices and prevent overspending.
Research the Equipment
Do your research about the different printing equipment available once your needs are well known. Understand models and brands and what each model can offer. Note down the specifications, for example, the size of the machine, the speed, resolution, and its capabilities.
Reputation of brands you are considering is essential since some of them have been known for their reliability and longevity. Also important is knowing the maintenance requirement for each machine and whether or not spare parts are readily available.
Check the Status/Condition of the Equipment
The condition of the used printing equipment is crucial. Look at the machine for any signs of wear and tear, such as rust, dents, or scratches. Make sure that all the parts of the machine are in operational condition; this may require a demo or a test print.
Ask the seller for records of any maintenance or repairs that have been done on the equipment to assess its history.
Ask for a Demonstration
A demonstration is a must when buying second-hand machines. These allow you to see the machine in action and confirm that this is what you want.
During your demo, observe the performance of the machine at a given time, such as the print quality and speed, and listen for unusual sounds since these may indicate mechanical issues. Try all features and functions to make sure they work as expected.
Evaluate the Seller
This may affect a lot your purchase because the reputation of the seller counts. Find a seller who has a good track record and experience in selling off-used printing equipment.
Good customer service is important since such service can be priceless after purchase if problems arise. Understand the return policy of the seller in case the equipment doesn’t meet your expectations.
Check the Equipment’s Age and Usage
Age and usage can impact the performance and life expectancy of equipment. Older equipment might wear out, and locating replacement parts could be a challenge.
Heavier used machines might have more problems when compared with those lightly used. So, check them very carefully.
Verify the Equipment’s Specifications
The equipment being utilised should be the exact one which you specify for your business. Ensure quality prints and resolution, and the color they give is exact according to your needs.
Check that the speed of the machines deals with your production rate efficiently. Ensure equipment compatibility with the current workflow and materials.
Inspect the Software
Many printing machines operate with the help of software. Ensure that the machine you are selling or buying has the necessary software and check its condition as well.
Also, check the software version. You can ensure it is the latest available version to operate efficiently and perform your work. Also, ensure that the licensing for software is valid to avoid any kind of problem legally or operationally.
Consider the Cost of Ownership
Apart from the purchase price, consider how much the equipment will cost during its lifetime. Add up the routine maintenance costs and the likely repair costs. You can also add the consumables’ cost like ink, paper, and other materials.
You may also consider how much power the equipment consumes because the older the machine, the less energy efficient it may be, and you will have higher utility bills.
Seek Professional Opinion
If you are not good with printing machinery, it may be a good idea to take a professional opinion.
A technician or a consultant will provide you with a detailed report on the condition of the equipment, estimate the probable cost for future maintenance and repair, and advise you whether the equipment meets your requirements.
Price Negotiation
Once you have inspected the equipment and are happy with the condition, don’t be afraid to try to drive down the price. Do research so you know about the approximate market value for similar equipment to make a good deal.
Based on some of the issues or wear and tear, you can comfortably negotiate the price of the equipment. Consider additional costs for transportation or installation.
Review the Warranty and Support
See whether the equipment is warranted and understand what it covers. A warranty creates confidence for you and saves you from hidden issues.
Make sure that you will be given technical support when necessary, as this may be important for the resolution of any problems after purchase.
Plan for Installation and Training
Proper installation and training are important in fully realizing value from your second-hand printing machinery. Let the machinery be installed the right way to avoid problems in its operation. Where possible, train your employees on how to use the machine effectively and optimize its features.
Understand Legal and Compliance Issues
Ensure that the equipment applied is according to legislation locally and according to the standards in the industry. Ensure confirmation of relevant safety and environmental standards. Ensure that it adheres to all local regulations concerning printing equipment to avoid any legal issues.
Conclusion
Buying used printing equipment can be a practical choice if done thoughtfully.
Once you research your options well, check the condition of the equipment, and take into account any on-running costs, you are at a good position to make an informed purchase, which truly fits your needs.
Never be afraid to consult professional advice if you require it, always negotiate the price to get the best one available.
With careful planning and due diligence, you will find high-quality used printing equipment without blowing the budget.
Business
How to Launch a Successful Photography Business
Having a photography business is a wonderful way to pursue your passion for photography and make money at the same time. You could set your own hours, travel, and do meaningful work. Of course, setting up a successful business can take some doing.
The competition in the photography niche is stiff, clients notoriously demanding, and the income unsteady – at least in the beginning.
To maximize your chances of success, check out this mini-guide on setting up your very own – profitable – photography business:
Make Sure You are Mentally and Emotionally Prepared
If you’re serious about making money from photography, you’d do well to treat it as a business as opposed to a side gig. That way, you’ll value and monetize your work appropriately in a way that allows you to sustain yourself long-term.
Running a business requires a great deal of patience, planning, and business-related work, from administration to customer management. It can also be risky. Are you mentally prepared?
Research the Market and Pick a Specialization
Market research is crucial to success. How much are people willing to pay for photographers in your area? What kind of photography is the most lucrative? Who are your competitors, and what are they doing?
Understanding your ideal customers allows you to figure out the best way to serve their needs and, by extension, get paid well for your work. You should, ideally, pick a specialization that’s in high demand and aligns with your preferences and existing skills. Some examples are event photography, nature photography, and wedding photography.
Consider Brushing Up on Your Photography Skills
Taking a photography class could be well worth your time. You can explore different specializations and find one that works for you. Furthermore, you can pick up and hone key photography skills, gain feedback for your work from experts, explore the latest technology, and understand how to be a professional photographer.
Create a Business Plan
Creating a photography business plan is difficult and time-consuming but well worth it in the end. This document can give you clarity on the specific steps you need to take to set up your business.
It details your business model, monetization strategy, market conditions, funding, operational expenses, financial projections, and business goals. Additionally, you could use this document to attract investors if necessary.
Choose a Business Structure, such as an LLC
Having a business structure can simplify some aspects of running your business, make you seem more professional, and safeguard you against risk.
For instance, setting up an LLC protects your personal assets against lawsuits and offers some advantages like tax-related benefits and flexibility. You can file the LLC paperwork yourself, hire an (expensive) lawyer, or use an online LLC formation service.
Get Set Up
It’s time to get up and running. Start by taking care of the legalities such as registering with the government, acquiring licenses or permits, getting insured, getting an EIN, and more. Get all your work equipment in order and find a suitable location for your business.
Next, set up your work processes – how you’ll be offering your services to your ideal customer – using your business plan as a roadmap. You will also need to see to the administrative details such as bookkeeping and billing. You can use software to make this easier.
Finally, you’ll need somewhere to work. Running a business out of your home can be very cost effective, but you need to have enough space for your equipment along with a home office or even a dark room.
Brand and Market Your New Business
Good marketing is often the difference between success and failure for businesses. Creating a meaningful brand – whether that’s around you personally or your business – can make you memorable and help you build meaningful relationships with customers.
Offline and online marketing can help you find new leads and retain existing ones. Using an Instagram scheduler can streamline your social media efforts, ensuring consistent and timely posts to engage your audience.
Get Professional Help When Needed
Running a business involves many tasks that may be outside your area of expertise. Don’t hesitate to get professional help for aspects like accounting, legal matters, and marketing.
Hiring experts can save you time, prevent costly mistakes, and help you achieve a more polished and professional result. Investing in professional services can be crucial for your business’s long-term success.
Start Your Journey to Success
Setting up a successful business can take up to 10 years. As such, it may be a good idea to prepare yourself for the long haul. Brush up on your photography as well as entrepreneurial skills, work on your business processes, and focus on growth. If you persist, success will surely follow.
Finance
Crypto Borrowing for Business Expansion: Case Studies and Insights
In the dynamic world of digital finance, cryptocurrencies have revolutionized borrowing and lending practices, offering unique opportunities for businesses to expand their operations.
This article delves into the world of crypto loans for business growth, providing case studies and invaluable insights into this groundbreaking approach. Before we begin, we want to offer you a reliable platform where you can loan Bitcoin – WhiteBIT.
The Essence of Crypto Borrowing
With the rise of decentralized finance and the adoption of blockchain technology, platforms facilitating crypto borrowing and lending have gained prominence. These decentralized networks present an alternative to traditional financial institutions, offering businesses transparent and accessible solutions to secure capital for expansion.
Some cases:
- Unlocking growth potential. Consider the example of Company X, a successful e-commerce platform aiming to scale its operations. Conventional loans proved cumbersome with high interest rates and intricate approval processes. Instead, the company explored taking up crypto from a DeFi platform. By pledging their existing digital assets as a deposit, they gained access to a loan with favorable terms. This infusion of capital enabled them to expand and launch targeted marketing campaigns, propelling their growth without compromising their financial stability.
- Financing for startups. Let’s examine Startup Y, a pioneering blockchain technology startup seeking funds to launch its groundbreaking product. Traditional fundraising methods presented hurdles, including extensive investor due diligence processes. In pursuit of an alternative, the startup company conducted an ICO, issuing utility tokens to investors in exchange for cryptos. Through this ICO model, the startup successfully raised substantial funds, which were channeled into product development, marketing endeavors, and overall business expansion.
Crypto borrowing provides businesses with an alternative to traditional loans, opening doors to capital without the constraints imposed by conventional financial institutions. While borrowing presents exciting opportunities, prudent risk management is crucial. Assessing the volatility and associated risks of the market and considering stablecoins or implementing conservative loan-to-value ratios can help mitigate potential downsides. Cryptocurrencies are evolving, and regulatory frameworks are catching up. Businesses must stay updated on relevant regulations and compliance requirements to navigate crypto borrowing effectively.
Leveraging crypto lending for business growth presents innovative solutions to traditional borrowing challenges. As the crypto market matures, businesses should carefully assess the benefits, risks, and long-term implications before they borrow crypto with collateral. By harnessing the power of this new financial paradigm, businesses can unlock promising opportunities for expansion and drive future success.
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