Business
16 Pros and Cons of Social Media That Will Affect Your Business Growth
I grew up in a world that is known for making leaps in technological advances and hailing with the benefits of social media. Today from fun and excitement to learning and making business deals, everything is done through social media platforms.
It has become imperative for everyone to be active on social media to ensure success. The last two decades are proof of the influential impact of digital networks on individuals, societies, and businesses.
The simple definition of social media is that it comprises of websites and applications that allow user participation, creating and sharing user-generated content.
To take advantage of a fast, inexpensive, and efficient way to connect with the global audience, let’s dive in and discuss the pros and cons of social media to engage and expand your growth.
A Brief History of Social Media
Do you know that “Six Degrees” was the first social media site founded by Andrew Weinreich in 1997?
Today social media channels are growing at an exponential rate. Facebook is considered the top-ranked social media network. This all does not happen overnight.
Daily we spent almost 135 minutes using Facebook, Twitter, Instagram, or WhatsApp. We can’t imagine our lives without them.
From Six Degrees to Facebook, the last two decades have introduced people to Friendster by Peter Chin, Jonathan Abrams, Dave Lee in 2002, LinkedIn to connect businesses in 2003, Facebook by Mark Zuckerberg in 2004, YouTube in 2005, 2006 boomed with Myspace, 2010 with Twitter and 2011 with Snapchat, the sensation of every teenager.
The list goes on, but Facebook remains irreplaceable with 2.38 billion monthly active users and bold changes to the platform.
What Are the Different Types of Social Media?
Being a social media pro, you must be well aware of social media networks, sharing sites and also about Pinterest and Google Plus. But there is much more to know about making the right choice of platform for social presence to seize opportunities.
To assist you in selection of appropriate platforms, this post will serve as your guide about various prominent kinds of social media and examples under each category.
1. Major social networking platforms
- Facebook – 38 billion active users
- Twitter – 126 million daily active users
- LinkedIn – Over 500 million users
2. Media sharing networks
- Instagram – More than 500 million daily active users
- YouTube – Over 1.9 billion monthly active users
- Pinterest – 250 million active users
- Snapchat – 190 daily active users
3. Social blogging networks
- Tumblr
- Medium
- WordPress
4. Discussion forums
- Quora
- Digg
5. Consumer review networks
- TripAdvisor
- Zomato
- Yelp
6. Social shopping networks
- Fancy
- Polyvore
- Etsy
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.”
— Paul Barron
8 Advantages of Social Media
Social media can connect you with more than 3 billion people across the globe. Undoubtedly it is the modern-day genie of this digitally revolutionized world to help you engage and expand.
These top 8 benefits will help you understand why social media presence is a must for success.
1. Brand Awareness
Social networking websites are the commanding tools to boost business visibility. It gives a profitable and stress-free digital marketing by networking and targeting your potential customers.
You can see significant improvement in your brand visibility and user experience by spending a few hours on social media weekly. It will monetize your brand and place you on top.
2. Economic Strategy
Are you looking for cost-effective marketing strategies?
If you are nodding your head in affirmation, then social media platforms are the best place for devising a beneficial action plan. Many platforms allow users to create a free account.
You can save your money for utilizing on paid promotions across various platforms to bag conversion rates.
3. Clients Engagement
Use social media for regular interaction with your customers. Effective communication leads to profitable results. Humanize your brand and convey its message to the masses.
Listen to their demands, know their needs and build long term relationships with your customers. Moreover, utilize social platforms to actively respond to their queries and win their confidence.
4. Improved Customer Satisfaction
Social networking sites are the voice of your business. They play a vital role in creating a better image of your brand. The way you handle your customers promptly, it helps to accomplish customer satisfaction.
Instead of giving built-in answers for their queries, take some time to give personally composed replies for leaving positive effects on them to excel in customer service.
5. Market Awareness
Be mindful of your market and keep an eye on your competitors. In case they are sloping up their content generation, alter your policy to make some buzz.
Try to be one step ahead than your competition to gauge the nerve of the buyers. Social media is potent in grabbing a substantial number of followers to counteract the contest of being the best.
6. Brand Loyalty & Credibility
Sync your social media pages with your online business for customer retention. Their satisfaction and loyalty come hand in hand. Coordinate and establish a special bond with them.
In addition to this, help desks and service channels facilitate customers for direct communication with businesses.
Regular social updates will make them feel cared for and enhance the credibility of your brand in their minds.
7. Drive More Traffic
Create compelling content to generate more traffic. If your social media posts attract the interest of the visitor, it will make him click on your website link.
The quality content makes the chances of traffic generation and the possibility of a higher conversion rate brighter.
8. Fast Communication & Reputation Management
This is the era of hashtags and going viral. Communication builds reputation and promotes sales.
If someone criticizes you or your products on social media, tell your side of the story to your audience in a professional manner. If someone praises you, make him feel a valued client by saying thanks and sending warm wishes.
“Social media allows big companies to act small again.”
— Jay Baer
8 Disadvantages of Social Media
With numerous pluses of social media, some minuses negatively impact users and businesses.
1. Cyber Bullying
With the predominance of social media and digital forums, cybercrimes are increasing day by day. Many young girls and boys are falling prey to cyberbullying every year.
Texts, pictures, and rumors can cause chaos and discomfort in society. Sharing someone’s personal information can result in embarrassment or humiliation. Mostly fake accounts are used to taint an individual or business’ image.
2. Privacy Issues
Our behavior is our reflection. Through regular check-ins, browsing history, interaction on social media, it is easy for everyone to know about all the details of our lives.
Personal and private information is not secured. With just a single click, even the strangers can get details about you.
3. Psychological Problems
Digital platforms are becoming major reasons for mental illness. Too much use of social sites is resulting in depression, anxiety and loneliness.
Especially the youth is facing a lot of problems because of the unnecessary use of social media. Losing appetite and weight, disorderly life and behavior are some of the major issues prevailing at an alarming rate.
4. Addiction
Social networking sites have glamorized alcohol and drugs. Youth, on the name of adventure, and being a follower of their social media roles, models get addicted to harmful substances.
They get addicted to checking social media for hours without being worried about their education or profession. Addiction to check newsfeed and posts is common than ever nowadays.
5. Frauds and Scams
Billions of fake accounts on Facebook, Twitter and Instagram, are deceiving people. Fraudsters make them appear true and reach many people at minimalistic cost.
Criminals are easily adaptable to new technologies and social media is no exception for them.
6. Reduces Family Closeness
Siblings prefer to spend more time on the internet than spending time together. It has made us alienated.
Sitting in the same room, my brother and I spent more time on screens than talking to each other and sharing some quality moments. Couples are cheating on each other.
7. Creates a Deceptive Self Image
We tell lies about ourselves not only to others but also to ourselves. We portray such an image, which is not ours.
We rely on imaginative thoughts rather than remaining genuine to who we are. We share the best looking pictures on social media and show that everything is picture-perfect in our life.
We all hide real identities and make a deceptive image.
8. Distractions
With the phone in our hands, we forget everything. Friends on Facebook, followers on Instagram and Twitter or subscriber on YouTube channel make us feel important and famous.
I remember that there is always a race among my friends who have more friends and followers on social media. But the truth is that we all end up by talking less and communicating more through texts.
Cell phones are the major reason for creating distractions.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” — Erik Qualman
Bottom Line
Everything, including social media, has pros and cons. The best approach towards anything is moderation. Too much time on social media can affect your mental and physical health.
However, completely ignoring social media’s role in the contemporary world can result in the loss of great opportunities. So, it is essential to create a healthy balance and use social media wisely.
Business
Four Things to Know Before Going Self-Employed
Becoming self-employed can be really exciting because you get more control over your time and your income potential. You also get to decide on the direction of your work. But you do need to understand the financial realities that come with working for yourself, from taxes to cash flow.
Self-employment requires a different mindset, especially as systems change. For example, governments are choosing to get started with making tax digital for self-assessment, which is something you definitely need to know! Let’s take a look at four other key things that you need to know before you choose to step into a world of self-employment.

Your income is not going to be consistent.
One of the biggest adjustments for new self-employed workers is not having a regular income. Some months can be fantastic, but others are slower. Unlike a traditional job, there’s no guaranteed paycheck, which means that you need to learn how to budget carefully and plan out for those quiet periods.
You should also have an emergency fund built in the background, if possible. When you have savings set aside, you’ll be able to cover expenses when work slows down and reduce your own financial stress.
You are responsible for your own taxes.
We already mentioned the fact that they are making tax digital for self-assessment. When you are self-employed, your employer is not going to be paying anything for you because you are the person in charge.
You’re responsible for setting aside any money to pay the correct amount at the right time, so it’s a good idea to keep a percentage of every payment you receive to one side.
If you keep your tax money away from your spending money, you’re not going to be tempted to dip into it, and then you can learn which expenses that you can legally deduct. If your taxes feel confusing, work with an accountant early so that you can prevent any costly mistakes.
You definitely need to manage your own records.
Good record keeping is essential when you’re self-employed and this includes tracking your income, expenses, invoices and receipts. Those clear records will stop you from losing track of your finances or miss out any important details.
There are some simple tools like accounting software or spreadsheets that can make this much easier, but the key is to stay consistent with it.
Your benefits are your responsibility.
As a self-employed worker you won’t have any employer provided benefits like sick pay, pensions or paytime off so you have to budget for these. You could set up a personal pension or retirement account for yourself, budget for your time off and make sure that you’ve got the appropriate insurance to cover you.
This does add a level of responsibility you may not be used to, but it does also give you flexibility to choose what works best for your situation.
Going self-employed can be rewarding, but it works best when you go and prepare. With realistic planning and good financial habits, self-employment can be both sustainable and financially rewarding here.
Finance
How to Survive a Major Financial Setback
Unfortunately, it is something that could strike anyone at any time. Just when you think everything is going completely smoothly in your life, that is when a major financial setback occurs and threatens your current lifestyle. It could be a job loss, a huge unexpected bill or disaster that was simply out of your control.
Even if you feel like you are in a financially secure state, it is still a good idea to have a plan of action so you are ready to respond to every eventuality. So, let’s look closer at the ways in which you can deal with and overcome financial setbacks.
Have a Plan B
First of all, it is always a good idea to have a plan B so you are ready to deal with any financial setbacks that may occur. For example, if you happen to lose your job, you will be in a much stronger position if you have alternative streams of income.
The internet has opened up a whole host of opportunities and it is also a good idea to diversify your own skill set so you always can provide something of value to potential employers. If you suffer some sort of injury that prevents you from doing your job, it is always useful to know about a personal injury attorney.
Even if these things never happen, you still have peace of mind knowing that you are ready to deal with them in case they do.
Re-Evaluate Your Expenses

Draw up an itemised list of everything that you are spending and break it down into different categories. Ultimately, what you are trying to achieve is to have an inventory of essentials and nonessentials.
Most people don’t have a clear picture of where their money is going every month but this is a sure-fire way to achieve this. Some of the items that people class as necessities are actually luxuries so things like phone and cable bills are there to be slashed. And then there are the habits that you can alter as well.
So, avoiding impulse buying is important, as is setting a weekly budget while actually sticking to it. If you ingrain good habits when times are good, you should find yourself with extra funds so you can weather the storm when times get tough.
Examine Your Assets
Over time, you are likely to have accumulated some items that you no longer have any use for but you can sell them to make some extra cash in a difficult situation. This could be anything from clothes and jewellery to tools and technology.
Chances are that these won’t make you vast sums of money, so you can then start looking at bigger items like any property that you own, stocks or shares that you have or savings that you have accumulated.
You may also have assets that you have never really thought about before that the internet has helped to make more valuable.
In the sharing economy, people can offer out all manner of things including spare rooms, storage space, driveways or a seat in their car. It is certainly worth looking into all of these different possibilities so you can determine the full extent of any assets you possess.
Look for Financial Assistance
You may find that your best course of action is to turn to the experts. Financial planners and accountants well be better placed to outline the different options you have in front of you and the different responses that you could choose.
As well as helping you to manage any investments that you have, they can also give you a hand when setting up a budget. Even a single session can give you a whole host of information that you would never have considered on your own.
Build an Emergency Fund

One of the most effective measures that you can take against financial setbacks is to build an emergency fund that you can draw on in difficult times.
As a rule of thumb, it is a good idea to have three to six month’s salary in your savings account so you give yourself time to find a new job if you lose your current one or you can deal with any big payments that you may need to make.
Try to get into a habit of putting away a percentage of your salary every month. If you receive pay increases, treat this as extra money that can be saved rather than disposable income that you don’t need to think about.
As well as being a prudent approach, you will also find that this is a good stress-relieving habit and you will always find yourself with cash regardless of the situation.
Work to Clear Your Debt
Before you think about savings and other investments, you should work to clear any outstanding debts that you have as these will mount up much quicker if you aren’t able to pay them off every month. Ultimately, it is a good idea to eliminate all credit cards from your life except for a single one that you can use when necessary.
These days, banks are all too quick to issue credit cards to people in poor financial situations so you should be careful not to get drawn in by the offers that they use to entice you. Make sure that you have a reminder set so you always know when it is time to pay your credit card bill each month so you can avoid racking up any unnecessary charges.
Financial setbacks are something that can happen when you least expect them, so your best course of action is to be prepared and ready to take on anything that life may throw at you. If you start to prepare when times are good then you will be in a much better position when things start to get difficult.
Work
Boosting your Concentration During the Day
If you feel as though you just can’t stay focused during the day, or if you feel as though you just can’t stay on task no matter how hard you try, then it’s important to address the reason why.
If you can try to get more focused time in the day, then this will help you to perform better at work, and you may even find that you have more time to focus on the things that are important to you, rather than getting sidetracked all the time. If you want to find out more, then take a look below.
Audit your Time
The first thing you need to do is try to audit your time. You need to see how much of it is focused and how much of it is meaningful work. If this isn’t a good amount for you, or if you feel as though you need to increase your focused hours, then this will help you to see where your time is going first.
Ask yourself what is meaningful, and also make sure that you try to create time for more meaningful activities, rather than being distracted all day. If you can do this, then you can make positive changes that really help you later down the line.
You might also want to try to assess what you would like to devote more time to. Writing down 3-4 things here will help you hone in on what you can do to try to turn things around.

Create a Focused Workspace
Another thing you need to do is create a focused workspace. A lot of the time, you may find that you end up pushing back more meaningful tasks because they take longer. You might also find that you don’t have time right now to do something that is going to take you longer than half an hour.
If you want to help yourself, then you need to try to create a space that allows you to work. It’s important to set yourself up for success. Make sure that your space allows you to focus, and that you are also able to access your computer or any apps you might need.
If there is always something you need to do in the morning, try to take care of that the day before, so you can put yourself on a more positive path.
Eliminate Distractions
Eliminating distractions is so important. If you don’t feel as though anything is distracting you, then you may need some help on a more physical level. If you have not thought about it yet, then getting brain performance support with Unifiram can be good.
This is a great way for you to increase focus in the day while also making sure that you are not continually struggling with being distracted. Some foods will also increase your focus, and others will make you more distractible.
If you can do this, then you will soon find that it is easier for you to not only get more done in the day but also make sure that you are taking steps that benefit you down the line.
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