4 Best Practices for Creating a High-Impact Instagram Account

Whether you are on Instagram to support your business, share funny pictures and memes, or you just have an account so you can follow all the other people you care about who do have accounts… you will eventually want to make an impact on the website and the people who follow you. 

Creating a high-impact Instagram account doesn’t need to be a very hard endeavor, and as long as you follow these best practices, you will make an impact in no time at all!

Have Meaningful Content

While it might seem like the Instagram accounts with millions of followers all post silly posts or selfies or pictures of their food and get a ton of attention, if you really want your Instagram account to make an impact, you need to have content that does one of three things.

It either needs to empower your viewers to feel better about themselves or take a certain action, needs to make them engage with a topic, you, and one another, or encourage your followers to keep on going.

Sure, it might be easier to post the low effort content, but if you figure out what your account can offer to the world and show that off, then you will be able to build an account that will certainly impact a lot of lives.

Catch Your Reader’s Attention with Images

Instagram is best whenever it is purely image based, so don’t be afraid to use some high quality images to catch the attention of your readers. While you can take images yourself, you should also use stock images, because they are well worth sharing with your followers. Thankfully, you can find a lot of downloadable high-quality photos on websites from websites like freepik. Just type in your search terms and then you will be good to go!

Understand Your Audience and Look for Patterns

As you start posting content it is important to understand what your audience resonates with. Depending on your business and the type of account that you have created, you need to take a look at what type of posts your audience is engaging with.

Then you need to post more of those types of posts in order to provide even more value for your readers, rather than wasting their time with posts that they are not going to interact with.

So as you get your account started, figure out what types of posts your audience loves. Are they spending their time on your videos, your picture posts, posts that are designed to motivate, or are they spending time on your longer text based posts? Once you’ve collected enough data, then make your account primarily about the types of posts your audience is most likely to interact with.

Be Consistent

Finally, the best way to create a high-impact Instagram account (as well as to make yourself high-impact as well) is to be consistent with it. So post at least once a week at the same time every single week, or once a day if you can manage it.

As long as you are keeping consistent, your followers will trust you and you can continue to create high quality content that will continue to make your followers very happy. 

It will take some time to turn your Instagram account into a high-impact account, but if you follow these best practices and do your best to get as much clout as you can on Instagram, you will find your popularly and your follower numbers skyrocketing faster than you can think about your new influencer status!